Do you need an MBA to understand business? Josh Kaufman argues that you do not. In The Personal MBA, he shows that the most important business concepts can be learned without spending years in a classroom or thousands of dollars on tuition. Instead of focusing on academic theory, he explains the practical ideas that every successful business uses.
In this course, you will explore the five essential parts of every business: creating value, attracting attention, making sales, delivering value, and managing finances. Along the way, you will build practical business vocabulary, strengthen your English, and develop a clear understanding of how successful businesses operate in the real world.
